 As marketing chairman of a leading media association, I designed and coordinated material in support of our annual conference.
For eight years, I served as managing editor of the Culpeper Star-Exponent, a daily newspaper in northern Virginia. In that capacity, I also led the newsroom's marketing efforts, designing campaigns that promoted our community presence through print, multimedia and social channels. I developed our Facebook and Twitter pages, served as company spokesman at public events, fielded interviews from regional media outlets, pitched stories to the Associated Press and conducted live political analysis of a presidential election on international TV.
In 2006, I became the youngest person elected by my peers to the national board of what is now the Associated Press Media Editors. Serving a two-year term, I chaired APME's marketing committee, leading efforts to promote the group's annual conferences in Las Vegas and Washington, D.C. In freelance, contract and consulting capacities, I have developed a variety of content-driven messaging for prominent clients across the nation. |
Marketing Competencies
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I wrote several sections of a major utility company's new Economic Development website, including "Why Orlando," "Targeted Industries" and "Success Stories."
Realtor showcase material for advertising open home.
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Newspaper branding campaign to promote coverage of prep football.
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Integrated social media marketing and print PR campaign for large nonprofit fundraiser.
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My "Redesign the Devil" logo contest generated dozens of entries from young and old across the community.
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Public Relations Competencies
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To generate awareness of a new product, The Posy Collection called on Humphreys Freelance Media to conduct a multistate PR effort that produced coverage in dozens of publications.
I helped a produce company land a spot on a popular show on the Food Network.
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Publicity Samples
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* Additional work samples available upon request.
